Muyiwa Adekojede is an online or digital marketing expert well-versed in Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media. During mid-COVID-19, 2019-2020, he grew a website from 0 to 700,000+ organic visits with over 20 million impressions. By 2023, he had served as the head of link building for Pearl Lemon in the United Kingdom (UK). Late into 2024, he worked as a SEM, SEO, and Social Media expert at a software development company with a brand presence in the United States of America and Nigeria. He also functioned as an AI-focused SEO specialist and Digital Marketing specialist for brands within and outside the Asian continent. He is currently exploring means to improve attribution and conversion rates from ads, organic visits, and social media.